Generally speaking to the definition, a persuader is "a person who persuades someone to do something." It is an ability for a person to compel submission or obedience toward some goal be it a resource, often seen in sales work, or a process, often about getting folks to do something willingly and as if they wanted to do it but just needed a nudge in the right direction, etc.
A good persuader uses compliance principles of influence. Through, simplistically speaking, a set of influence principles they can suggest, think of hypnosis, something to people that convinces them to do or take or purchase that something. Using influence principles, "reciprocity, commitment and consistency, social proof (consensus), authority, liking (ever wonder why some social venues find the "Like button" of value) and scarcity."
Another methodology that provides the same intent and objective is called the "Monroe System." Master Persuaders use such methodologies to literally persuade through suggestions, etc., do to or say or accept some idea, theory, process, or belief, etc., to lead folks toward a certain overall objective.
Dr. Robert B. Cialdini (PhD) lists them as (from his book titled, “Influence: The Psychology of Persuasion”):
✓ Reciprocity. Think of this as “You scratch my back; I'll scratch yours.” ... Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first
✓ Commitmentand Consistency. Everyone has a self-image — a way of thinking of themselves. ... People like to be consistent with the things they have previously said or done.
✓ Social Proof(Consensus). The idea of social proof is already quite common in the online world. ... Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
✓ Authority. ... This is the idea that people follow the lead of credible, knowledgeable experts.
✓ Liking. ... People prefer to say yes to those that they like.
✓ Scarcity. Simply put, people want more of those things they can have less of.
Principles that guide our human behavior, six universal principles of persuasion/influence.
Encourage their dreams;
justify their failures;
allay their fears;
confirm their suspicions;
help them throw rocks at their enemies.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.
I advocate that if your program is about self-protection (called self-defense) that to become proficient in the entire self-defense world you learn to become a Master Persuader. Not only will that benefit if you have to use your physical skills but will benefit you greatly in the process of “deescalation of aggression and violence” as well as help you succeed in those other survival skills such as in business, the work you do to earn a living - in short your very survival skills.
Note:A great source on the art of master persuasion is at the Scott Adams blog, he has been writing about this art form for a lot of years and even has books out on the subject, both resources and his own books.
Note:The persuader teaches the persuaded that their interest coincide.
Note: To persuade others to accept our position or approach.
To Persuade Effectively (an example to inspire further research):
Actively Listen: You have to listen and learn about others before you can persuade them. You have to understand their beliefs, opinions and concerns to persuade. You listen actively to understand their concerns and possible disagreements to persuade them then you use this opportunity to either modify or at least empathize with their concerns.
Cooperation over Competitiveness:Don't create and foster a competitive environment. Don't make the process adversarial. Look for ways to foster a cooperative atmosphere. Get individuals and groups to work together, create a synergistic environment. Look to create a collaborative attitude in all concerned parties.
Be a Strategic Thinker: Help folks to understand the why before they agree on the how. Link your persuasive idea to the strategy and vision of the folks you are going to persuade to understand the big picture along with pro's, tradeoff's and con's. Help them "see" the idea, process or resource as a benefit, help and something to achieve their objectives, goals, and beliefs.
Inspire, Don't Push: Pushing is a negative and often triggers resistance and resentment, not conducive to persuasion. Inspire and motivate others to want to commit to your persuasive attitude, character and personality. Create excitement and energy in others toward enlisting them in your objective for persuasion. Help others to WANT to make changes; WANT to take action rather than "HAVING" to do either.
Inspire by Being Open-Minded: The best of the best remain open-minded realizing that people will change over time and then show how those changes will impact them and their objectives, goals and desires. Remain open to ideas, theories and possibilities. Thank others for disagreements, opinions and conveyed differences as this is a process of persuasive change.
Resolve Conflicts, don't Create Conflicts: Become a friend to the critic, engage and guide toward healthy debate that may eventually modify one's positions and provide ideas that may bring those who disagree to ones' position.
This is how one can begin to understand the Master Persuader Methodologies along with the influence principles which is covered in the start of this chapter. This is how we learn to avoid and deescalate, especially aggressions and possible violence. It is making the sacrifices and letting go of egoistic processes to achieve goals that in self-protection is allowing others to save face, to provide them a means to achieve a face saving out and then allow them to walk away satisfied that their status and position both in their mind and the mind of others is intact (simplistically speaking as example).
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